USAID LINC takes various efforts to preserve Crimean traditional handicrafts, a part of the local culture. By joining forces with the Chamber of Crafts of Crimea in handicrafts promotion, the Project eventually supports development of the entire tourism sector on the peninsula.

With its unique concentration of different nationalities and ethnic groups in a relatively small territory, Crimean culture is a worldwide phenomenon. Glancing at the products made by local artisans, one could hardly fail to notice that all pieces are made using special techniques and ornaments which create a unique Crimean style. This style reflects the diverse identity of the Crimean nation and preserves local customs and traditions.

As part of USAID LINC’s efforts to enhance the competitiveness of Crimea’s tourism sector, the Project has provided support to groups of Crimean artisans. Crimean-style crafts stand apart from imported and mass-produced “kitsch” souvenirs not only in their superior quality and local flavor, but also in the premium prices which tourists are often glad to pay for them.

USAID LINC also conducted a survey in five Crimean cities to analyze the souvenir products market; and the Project provided a marketing plan and development strategy for Crimean handicrafts and souvenir production.

For two years now, USAID LINC has been helping groups of Crimean artisans to market and promote their products. A partner of USAID LINC and perhaps the most active and inclusive association of artisans in Crimea is the Chamber of Crafts of Crimea. Today this organization consolidates more than 150 local artisans of different ages and nationalities and successfully implements different activities around Crimea. Since December 2010, the Chamber of Crafts has carried out 20 exhibitions and fairs, established close cooperation with Crimean museums, “Integration and Development” information and research center, launched a number of projects aimed at supporting social entrepreneurship, and conducted master-classes for schoolchildren and minors from a pretrial detention center.

Not only has the establishment of the Chamber made a positive social effect on the local community by providing it with the chance to preserve its national identity, customs and traditions – the Chamber has also helped to provide an alternative source of income to local artisans.